Apple TV+ shows and movies, Apple's original-only streaming service.
Apple TV+ is Apple's subscription streaming service, launched in November 2019 with an all-original content strategy rather than a licensed back-catalog library. Despite a relatively small overall slate compared to larger streamers, Apple TV+ has built an outsized awards reputation, including becoming the first streaming service to win the Academy Award for Best Picture, for CODA in 2022.
Apple TV+ has invested heavily in high-profile talent and big-budget prestige productions across drama, comedy, and film, positioning itself as a quality-over-quantity alternative to larger catalog-driven competitors.
Apple TV+ debuts with a small slate of original series, including The Morning Show and See.
Ted Lasso and CODA bring Apple TV+ major Emmy and Academy Award recognition, including a historic Best Picture win.
Apple TV+ broadens its film and series output, including major theatrical releases alongside its streaming-first programming.
| Title | Year | Notes |
|---|---|---|
| Ted Lasso | 2020 | Won multiple Emmy Awards for Outstanding Comedy Series |
| CODA | 2021 | Won the Academy Award for Best Picture |
| Severance | 2022 | A critically acclaimed workplace sci-fi drama |
| Killers of the Flower Moon | 2023 | A Martin Scorsese film released theatrically and on Apple TV+ |
| Historic Best Picture win | CODA (2022) became the first film from a streaming service to win the Academy Award for Best Picture |
|---|
Apple does not break out Apple TV+ subscriber or revenue figures separately from its broader Services business.
| Compared To | Key Difference |
|---|---|
| Netflix | Apple TV+ runs an all-original, relatively small content slate, while Netflix combines originals with a much larger licensed library. |
CODA's 2022 Best Picture win made Apple TV+ the first streaming service to claim the Academy Awards' top prize.
No. Unlike many competitors, Apple TV+ focuses almost entirely on original programming rather than licensing a large back catalog.
No. The Apple TV app is where you can access Apple TV+ along with other rented, purchased, or channel-subscription content; Apple TV+ specifically refers to Apple's original-content subscription.
Yes — CODA (2022) made Apple TV+ the first streaming service to win the Academy Award for Best Picture, and the service has also won multiple Emmys, including for Ted Lasso.
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